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An updated Instructor's Manual, which can also be found on the IRCD and online, includes the A downloadable Microsoft Word version of the Marketing Plan Worksheets found Each party must be free to accept or reject the exchange. Source: Adapted from Nigel Piercy, Market-Led Strategic Change (Oxford, UK: 

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An updated Instructor's Manual, which can also be found on the IRCD and online, includes the A downloadable Microsoft Word version of the Marketing Plan Worksheets found Each party must be free to accept or reject the exchange. Source: Adapted from Nigel Piercy, Market-Led Strategic Change (Oxford, UK: